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TEMPERAMENTVM ISSN 169-6011

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Posters for health promotion

Carmen Chamizo Vega
Enfermera, BchN, D.E.A. Hª y antropología de los cuidados, Universidad Alicante. Centro de trabajo C.S.Perchera. Gijón, Profesora Historia de la Enfermería de la Universidad de Oviedo (Asturias), España

Mail delivery: Dindurra-8-3ºD. 33201 Gijón (Asturias), España

Manuscript acepted by 16.04.2007

Temperamentvm 2007; 6

How to cite this document

Chamizo Vega, Carmen. Posters for health promotion. Temperamentvm 2007, 6. In </temperamentum/tn6/t1407e.php> Consulted

Abstract

The modern poster as we know it first appeared in the nineteenth century with the industrial boom and the need to publicise new products. On the other hand, the invention of a new method for printing, lithography, introduced colour printing multiplying its different uses and possibilities.
Throughout the years, posters have been used to advertise all types of products and services. In the twentieth century, during the First World War, posters became an instrument for propaganda frequently used in order to recruit soldiers and carry out health promotion campaigns.

Posters as we know them, since their first appearance during the second half of the nineteenth century, have fulfilled their mission to perfection as a social means of communication and broadcast. Furthermore, posters have acquired an educative role by providing images with meaning.

The concepts of posterism and propaganda are intimately linked. Both terms have become tools which are now frequently used by Health Education in order to promote healthy habits amongst the population.

Each of the following posters identify elements which intervene in the health/disease process, in order to develop habits which will allow the individuals to recognise health risks and adopt strategies of prevention and promotion.

Each poster is also a piece of art at the service of a particular ideology. Therefore, their message will always depend on prevailing health objectives and paradigms. However, both aesthetically and formally, the posters usually adapt to the latest currents and trends of their time, most of which were clearly represented and synthesised.

As an example, a number of posters will be presented all of which display themes of Health Education from 1924 to the present times.


Nº 1 Poster on Tuberculosis prevention Edited by the Instituto de Puericultura de Gijón Lithography Luba of Gijón (Principado de Asturias) Year: 1927 approximately Archivo Municipal del Ayuntamiento de Gijón Carmen Chamizo	Nº 2 Importance of Health Education as a nursing activity From the 1960s, this poster was found in the Escuela de Puericultura de la Gota de Leche of the Archivo Municipal del Ayuntamiento de Gijón Carmen Chamizo

Nº 3
Poster on children rights. Several hygienist principles on disease prevention and health promotion are mentioned
Edited by the Instituto de Puericultura de Gijón
Lithography Luba of Gijón (Principado de Asturias)
Year: 1927 approximately
Archivo Municipal del Ayuntamiento de Gijón


Nº 4 and Nº 10 Posters on UNICEF's prevention and nutrition activities carried out between 1950s and 1960s Found in the Escuela de Puericultura de Gijón Copies kept in the Archivo Municipal del Ayuntamiento de Gijón and the author's private collection Carmen Chamizo


Nº 5, Nº 6, Nº 7 and Nº 8 Posters on accidents and children's disability prevention The images and comments attached identify the most common causes of children accidents of their time, as well as preventative strategies Propaganda Section of the Dirección General de Sanidad de España, found in the Escuela de Puericultura de Gijón (Asturias, Spain) From the 1950s approximately Archivo Municipal del Ayuntamiento de Gijón Carmen Chamizo

Nº 9
Poster making society aware of children morbility/mortality rates in Spain and promoting breast feeding as an effective way of reducing them
Escuela de Puericultura de Madrid
Printed by Sucesores de Rivadeneyra in Madrid (Spain)
Dates from the 1960s and was found in the archives of the Escuela de Puericultura de Gijón (Asturias, Spain)
Carmen Chamizo


Nº 11 and Nº 12 Posters written in Portuguese on the indication for BCG (antituberculous vaccine) children vaccination Found in the Escuela de Puericultura de Gijón (Asturias, Spain) Archivo del Ayuntamiento de Gijón Carmen Chamizo

Nº 13
Text printed on a wide onion skin sheet of paper from the Escuela de Puericultura de Valencia which would later on become a poster according to a document found in the Escuela de Puericultura de Gijón (Asturias, Spain)
From the 1940s approximately
Archivo Municipal del Ayuntamiento de Gijón
Carmen Chamizo

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